RECHARGE YOUR CAREER

Personal Branding

Have you ever stayed awake at night worrying about:

• another plum assignment that was given to someone else;
• another promotion you missed out on that you knew you were ready for;
• becoming the newest fatality of "rightsizing" efforts in your company?

And you just don’t know why these things keep happening to you over and over again? 

A major reason is not knowing how others perceive you and your capabilities.  That major misstep can make your career stall out time and again. 

Whether you know it or not, you already have a personal brand.  In fact, you’ve always had one.  

We see other people’s personal brands all the time.  Think of a baby who is called good or fussy before they’re even six months old.  How about a 4 year old who is considered shy or chatty, stubborn, feisty?  What about the brands we attach to teenagers – studious, trouble maker, athletic, quiet, class clown?  

Your brand is embedded in the perceptions of those around you.  Do you know if it reflects who you really are or is it nothing at all like you?  Is it supporting or sabotaging your career?   In this case, what you don’t know will hurt you. 

Let’s face it.  Not too many of us really know how others perceive us.  Do they see us as the best person for the job?  …just another worker-bee?   ..or, worse yet, expendable?  Do they see us as the rising star we know we are?  …or already beyond our peak potential? 

The truth about how others perceive you could shock you.  It could  also provide you with the information you need to understand what you can do to change the perceptions of those around you to match the authentic you.

Want to take control of your personal brand? Participate in a pre-rollout pilot of www.RechargeYourCareer.com’s 360Reach Assessment Workshop at a significant price reduction. 

The program is based on the book Career Distinction by William Arruda and Kirsten Dixson. In particular, the 360Reach assessment tools created by William.

This pilot includes:

• Six teleclasses covering personal branding, brand personas, how to interpret your results, actions to take to improve your personal brand.
• An online 360°Reach Assessment account to be completed within the first month and used as your branding image baseline.  This account includes:
  1. A 20-plus page report that distills your 360°Reach raw data into your top brand personas, leadership competencies, strengths, and leadership role.
  2. 45 days of unlimited access to your 360°Reach.
  3. Your data sorted by 'category of respondent' (colleague, manager, friend/family, etc.).
  4. Your brand personas and leadership competencies.
  5. An online location to store your action plan. This remains available to your for a full year.
• A workbook that will be used throughtout the course.

All you need to do is sign up for the course; be committed to work during and after each teleclass; take the creation and implementation of your action plan seriously.  You do these things and you can’t help but improve your career success. 
    
For this pilot, I also request your evaluation of the program, recommendations to make it better for future participants, and a testimonial about your experience with the program.

The cost of the program during the pilot is $150.  It will be priced at $450.00 after the pilot.  There are 2 workshops to select from during this pilot.  Both workshops will be limited in size.  Register early to make sure you have a chance to take advantage of this opportunity before all slots are filled.

PERSONAL BRANDING PILOT Today’s tough economy can make our career success seem iffy at best.  You have far more control over that success than you might think.  Take that first step and developing your career brand.  Consider this step the beginning of a beautiful friendship between you and your future.    Workshop A Tuesday from 12:00 pm - 1:00 pm Eastern on March 8, 15, 22 and April 5, 12, 19 $150.00 Workshop B Wednesdays from 7:00 pm - 8:00 pm Eastern on March 9, 15, 23 and April 6, 13, 20 $150.00 This offer will remain open until Monday March 7, 2011 or until all pilot slots are filled.

What do you really want out of your career?

• To be the person consistently recommended for high visibility projects?
• To be the first person clients think of when they are ready to purchase goods or services?
• To increase your feeling of being in control of your career?
• To be the last person your company would ever consider letting go? 
  

360Reach is a major step in taking control of your personal brand and your career. Want more reasons to begin working on your own personal brand? Check out these sites: Tom Peter’s article “The Brand Called You” in Fast Company where the term “personal branding” began gaining global acceptance: Fast Company Magazine - The Brand Called You Article linking job security with personal branding: Personal Branding & Job Security – How To NOT Get Fired! William Aruda video on the value of personal branding: Why Personal Branding? Job Security Managing your personal brand is one of the first steps to taking ownership of and managing your career through strategic and tactical career planning.

If you would like to learn more about Career Branding, feel free to contact Linda.

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